Web Design — Service
A website that qualifies the lead
Your website should be your highest-performing engine. When a prospective client reaches out, manual data entry shouldn't be the bottleneck that kills the sale. We design conversion-focused sites seamlessly integrated with your software so every inquiry drives an immediate, automated response.
The Problem
Your website is disconnected from how your business runs. Enquiries arrive as email and stall until someone has time. Nobody knows which pages bring in real prospects versus traffic. Meanwhile the site itself is dated enough that serious buyers quietly discount you before making contact — and you only hear about the hesitation from the ones who came anyway.
The Solution
One engagement covers both halves. The visible half earns trust: clear positioning, honest proof, and pages that load fast and read well on a phone. The invisible half does the work: you show up in local search and in what AI assistants recommend, every enquiry lands in your CRM already tagged and routed, an agent handles first response and follow-up around the clock, and completed jobs turn into the reviews that lift your ranking again.
What's included
Six parts of one loop — visibility brings people in, the system handles what happens next, and reputation feeds visibility again.
Marketing site
Local visibility
Search and AI visibility
Lead capture and routing
Follow-up that runs itself
Reputation
Eight stages, one machine
Each stage hands off to the next, and the last feeds the first: reviews from stage 07 raise local ranking, which sends more visitors into stage 01.
- 01 · More visitors
Attract
Technical SEO, Google Business Profile, and structured data put you in front of people the moment they search — on Google, and inside ChatGPT, Gemini, and the other answer engines that now sit between you and a buyer.
- 02 · Within seconds
Engage
An agent answers every enquiry immediately — evening, weekend, holiday. The lead that would have waited until Monday and gone to whoever replied first no longer does.
- 03 · Before you look
Qualify
Conversational screening asks the questions your estimator would ask, so what reaches a human is already sorted by fit and urgency rather than arrival time.
- 04 · Into the calendar
Book
Qualified enquiries land as scheduled consults or site visits without the back-and-forth, and the record is created in your CRM at the same moment.
- 05 · Without reminders
Nurture
Automated follow-up keeps the ones who are not ready yet warm — the sequence nobody on your team has time to run by hand. It runs every time.
- 06 · With a clean trail
Convert
Every call, form, and message is attributed to its source and tracked through the pipeline, so a deal closes against a record rather than someone's memory.
- 07 · Without chasing
Review
After the job closes, the system asks for the review. Those reviews feed local ranking, which feeds the first stage again.
- 08 · On evidence
Grow
Unified reporting shows which sources produce paying customers and which only produce traffic, so the next decision is made on numbers instead of instinct.
How it works
Positioning and scope (1 week)
We work out who the site is for, what it has to prove, and what happens after someone fills in the form. You get a written scope covering pages, integrations, and cost before any design starts.
Design and content (2–3 weeks)
We design the pages and write the copy around the questions your buyers actually ask. You review at two fixed points rather than an open-ended revision loop, which is what keeps web projects from drifting for months.
Build and integration (2–3 weeks)
We build the site and connect it to whatever you run on — CRM, email, calendar, project system. Forms route to the right owner, records are created automatically, and any agent you've deployed picks up from there.
Launch and handover (1 week)
We migrate, test on real devices, and hand over a site your team can edit without calling us. You own the domain, the hosting, the content, and the code.